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Author Archives: Michael Cage
11 Ways Local Retail Stores Profit from Blogging
Blogging. “Ugh. Isn’t that a lot of work? Why bother?” you ask … Here are 11 powerful reasons why. Reasons that, ultimately, add profits to your bottom line. 1. When local retailer’s blog it gives your shop personality. There’s a business principle that people like doing business with other people, not nameless, faceless corporations. Your [...] Continue reading
Posted in blogging, local business blogging, On Local Business Marketing, retail blog, retail blogging, retail marketing, retail shop marketing, retail store marketing
Tagged Bottom Line, Business Principle, Business Shine, Competitor, Crackpot, Doing Business, Doors, Faceless Corporations, Legitimate Complaint, Line 1, Local Marketing, Local Retail Stores, Logging, Personal Level, Personality, Presence, Profits, Relationship, Retail Shop, Retail Store, Yelp
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How Local Email Marketing LOSES Money
How many e-mails do you get everyday that you delete without ever reading? If you’re like most people, it’s a lot. Just the other day I got an e-mail from a local wine shop I love and deleted it without a second thought. I love the shop and their wines. I even know the owners [...] Continue reading
Posted in local e-mail marketing, local email, On Local Business Marketing, retail marketing, wine shop
Tagged American Wine, Clutter, E Mail Marketing, Email Marketing, Email Money, Mail List, Mail Local, Michael Cage, Price Shopper, Second Thought, Trick Pony, Wine Shop, Wines
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3 Secrets for Easy Local Referrals in your Business – Audio Referral Marketing Training
“What other people say about you is more powerful and more believable than what you say about yourself.” This is the principle that makes word of mouth marketing so important for local businesses like yours. That, and the fact that word of mouth marketing costs next to nothing So if you’re like most local business [...] Continue reading
Posted in local business marketing, local referrals, local small business marketing, On Local Business Marketing, referral marketing, word of mouth marketing, word of mouth marketing for local businesses
Tagged Business Marketing, Business Owners, Business Referral, Business Training, Doors, Freebie, Local Business, Local Businesses, Marketing Training, Principle, Referral Marketing, Referrals, Word Of Mouth, Word Of Mouth Marketing
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Spotting Business Ideas by Getting Pissed Off
Plenty of ingredients go into a successful business. In the early stages, one of the most important is having the energy and the will and the desire to stick with something even when it appears to be not working. And even when the world is telling you it’s just no good. Having a great idea [...] Continue reading
Posted in inside local business, local business owners, local online marketing, On Local Business Marketing
Tagged Acceleration, Advent, Array, Building A Website, Business Ideas, Business Owners, Desire, Guess, Handyman, Lenty, Local Businesses, Local Marketing, Marketing Articles, Michael Cage, Passion And Pride, Quality Of Life, Righteous Indignation, Rough Times, Small Business Advice, Small Businesses, Successful Business
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