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Author Archives: Michael Cage
Website brings local knife sharpener 40% more business
Master Grinding Service, a knife-sharpening business in Rockaway, NJ, recently added a new website, Knifespa.com, to their online marketing mix. Since then, they’ve seen a 40% increase in business in just two short years. Co-owner, Emilio Ambrosi, admits he resisted the idea at first. But when asked about being a business owner in an economic [...] Continue reading
Posted in facebook, Food Network Food & Wine Festival, knife sharpening, knifepro, knifespa, local small business marketing, master grinding service, On Local Business Marketing, twitter, website
Tagged Ambrosi, Business Owner, Celebrity Chefs, Co Owner, Economic Downturn, Facebook, Food Networks, Jersey Business, Knife Sharpener, Knife Sharpening, Marketing Mix, Marketing Principles, National Publicity, Networking Tools, Online Marketing, Social Networking, Staggering Results, Twitter, Untapped Market, Whole Life, Wine Festival
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Twitter for non-profits: "Social media for social good"
I found a cool video I want to share with you today about a local non-profit organization, The Blood Center of Central Texas, using Twitter to promote their cause. The Blood Center’s Austin location, which serves 10 counties and 34 hospitals, is responsible for supplying blood to over 1 million people. Using a “Tweet Up” [...] Continue reading
Posted in blood drive, non-profit, On Local Business Marketing, twitter
Tagged 1 Million, Austin Location, Blood Center, Blood Donor, Community Blood Drive, Donations, Donors, Hospitals, Internet Marketing, Local Business, Non Profit Organization, Non Profits, Pints Of Blood, Small Business, Tweet, Twitter
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The Tortoise, The Hare And Your Local Business
You’ve undoubtedly heard Aesop’s famous fable, The Tortoise And The Hare … If not, or if it’s been a while … here’s a 10-second recap: The tortoise, ridiculed by the hare for his slow plodding, challenges the hare to a race. At the onset, the hare bursts into the lead and, confident he’s got the [...] Continue reading
Posted in local business marketing, On Local Business Marketing, small business marketing
Tagged Aesop, Business Owners, Fable, Fear, Gimmick, Gimmicks, Marketing Business, Millionaire, Money, Peaks And Valleys, People, Plodding, Rapid Growth, Slow And Steady Wins The Race, Solid Foundation, Steady Wins, Takeaway, Term Success, Tortoise, Tortoise And The Hare
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Social Media For Local Lead Generation
I read a great article today that I want to share with you about using social media to generate leads for you local small business. There are lots of “how to’s” out there on social media, and this is one of the better I’ve come across: it’s simple and to the point. Of the 20 [...] Continue reading
Posted in lead generation, On Local Business Marketing, Social Media
Tagged Anecdote, Daily Basis, Doing Business, Internet Marketing, Lead Generation, Leads, Local Business, One Of My Favorites, Online Marketing, Personal Experience, Small Business, Social Media, Storytelling
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