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Category Archives: retail marketing
11 Ways Local Retail Stores Profit from Blogging
Blogging. “Ugh. Isn’t that a lot of work? Why bother?” you ask … Here are 11 powerful reasons why. Reasons that, ultimately, add profits to your bottom line. 1. When local retailer’s blog it gives your shop personality. There’s a business principle that people like doing business with other people, not nameless, faceless corporations. Your [...] Continue reading
Posted in blogging, local business blogging, On Local Business Marketing, retail blog, retail blogging, retail marketing, retail shop marketing, retail store marketing
Tagged Bottom Line, Business Principle, Business Shine, Competitor, Crackpot, Doing Business, Doors, Faceless Corporations, Legitimate Complaint, Line 1, Local Marketing, Local Retail Stores, Logging, Personal Level, Personality, Presence, Profits, Relationship, Retail Shop, Retail Store, Yelp
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How Local Email Marketing LOSES Money
How many e-mails do you get everyday that you delete without ever reading? If you’re like most people, it’s a lot. Just the other day I got an e-mail from a local wine shop I love and deleted it without a second thought. I love the shop and their wines. I even know the owners [...] Continue reading
Posted in local e-mail marketing, local email, On Local Business Marketing, retail marketing, wine shop
Tagged American Wine, Clutter, E Mail Marketing, Email Marketing, Email Money, Mail List, Mail Local, Michael Cage, Price Shopper, Second Thought, Trick Pony, Wine Shop, Wines
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