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Category Archives: small business marketing
The Best Models are Closed-Loop
Listening to Neil Salvage, EVP of CityGrid Media, speaking at the Local Search Association Conference on selling marketing services to SMBs. The advantages of the closed loop model (OpenTable, Groupon, etc.) – The advertiser knows it’s wor… Continue reading
Posted in CitySearch, small business marketing
Tagged Advertiser, Best Models, Closed Loop, Evp, Local Search, Marketing Services, Media Search, Salvage, Tweet
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Is Gmail Your Biggest Competitor?
I logged into Gmail today and saw the following message: Ironically a second later I got the following email from a client: So you probably already know this, but thought I would share. I am working on an email to past customers, and in the process of testing it, I send a copy to my [...] Continue reading
Posted in small business marketing
Tagged Aol Email, Business Internet Marketing, Competitor, Google, Irony, Small Business Internet
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Yext Tags Cracks Self-Serve SMBs? #ILMEast
I am sitting on the floor near a power outlet with Howard Lerman of Yext who just walked me through the self-serve UI for Yext Tags. Howard claims that since the service launched on Jan 1, 2011 they have signed up over 1,000 self-service advertisers for Yext Tags. While we were talking he showed me [...] Continue reading
Posted in small business marketing, Yext.com
Tagged Advertisers, Cracks, Lerman, Power Outlet, Self Service
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The Tortoise, The Hare And Your Local Business
You’ve undoubtedly heard Aesop’s famous fable, The Tortoise And The Hare … If not, or if it’s been a while … here’s a 10-second recap: The tortoise, ridiculed by the hare for his slow plodding, challenges the hare to a race. At the onset, the hare bursts into the lead and, confident he’s got the [...] Continue reading
Posted in local business marketing, On Local Business Marketing, small business marketing
Tagged Aesop, Business Owners, Fable, Fear, Gimmick, Gimmicks, Marketing Business, Millionaire, Money, Peaks And Valleys, People, Plodding, Rapid Growth, Slow And Steady Wins The Race, Solid Foundation, Steady Wins, Takeaway, Term Success, Tortoise, Tortoise And The Hare
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