Tag Archives: Gimmick

Small Business Super Bowl

You probably don’t have three million dollars to spend on a TV spot at the Super Bowl, but that doesn’t mean you can’t learn from the commercials anyway.  This year’s Super Bowl commercial hits and misses provide some valua… Continue reading

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The Tortoise, The Hare And Your Local Business

You’ve undoubtedly heard Aesop’s famous fable, The Tortoise And The Hare … If not, or if it’s been a while … here’s a 10-second recap: The tortoise, ridiculed by the hare for his slow plodding, challenges the hare to a race. At the onset, the hare bursts into the lead and, confident he’s got the [...] Continue reading

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